Italy - Unicredit Carta E Call 2014: Social cohesion strategies to help youngsters

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The fourth edition of the UniCredit Carta E Call for proposals started on 15 December 2014 regarding the development of “Social cohesion strategies to help youngsters”, aimed at Italian non profit organizations that can develop labour inclusion projects for disadvantaged youngsters. Through this call UniCredit Foundation seeks to encourage projects that contribute to the social cohesion of youngsters, facilitating their ability to positively integrate with the socio-economic sector.


The aim of the call was to support projects that comply with the Foundation’s principles, focusing on jobs for youngsters aged between 15 and 29 who live in particularly difficult situations. The period for submission of proposals closed on 26 January 2014. To take part in the Call non profit organizations had to qualify as ONLUS (Non Profit Social Utility Organization in compliance with Legislative Decree no. 460 of 4 December 1997) and have been in operation for at least 3 years. Proposals involving projects lasting from 24 to 36 months were admitted.


The projects will be selected by the Ethics Charter Committee within UniCredit, in collaboration with the Cergas of Bocconi University in Milan. Each of the seven organizations receiving the award will be paid € 60,000, taken from an ad hoc fund established thanks to contributions collected using UniCreditCard Flexia Classic E.


The credit card, without any additional cost for the owner, collects 2,000ths of any expenditure made and allocates the same to a fund for initiatives and projects, focusing on solidarity and support for people in difficulty.

In a second phase, as part of the Your Choice, Your Project internal initiative, more than 50,000 Italian UniCredit employees can vote for their favourite project among the seven selected.


On the basis of the votes cast, each project will receive a proportional amount of money out of a total of € 80,000.