Vienna Hobby Lobby

Programme
Scaling Hobby Lobby for Educational Skills in Europe
Topics
Addressing school drop out - Enhancing employability
Start year
2025
Duration
29 months
Status
Ongoing
Region
Austria, Germany, and Romania

Vienna Hobby Lobby is a non-profit organisation based in Vienna, Austria. Founded in October 2018, the organisation focuses on providing educational opportunities through leisure activities, primarily targeting socioeconomically disadvantaged children and teenagers.

The mission of Vienna Hobby Lobby is to foster social skills and future competencies among young people by offering free after-school courses.

The organisation aims to enhance personal development and improve access to further education and employment opportunities.

The Scaling Hobby Lobby for Educational Skills in Europe programme, sustained through the first edition of the Edu-Fund Platform expands operations across Austria, Germany, and Romania. It is the continuation of Hobby Lobby: Skills acquisition through informal education supported by UniCredit Foundation in 2023 through the Call for Education and successfully implemented in Austria.

The Scaling Hobby Lobby for Educational Skills in Europe programme addresses educational inequality and poverty by offering free, inclusive, community-based after-school courses for disadvantaged children. The goal is to reduce educational poverty, prevent early school leaving, and provide low-threshold access to informal learning opportunities.

Implemented in Austria (Vienna, Mödling, Wr. Neustadt, Salzburg, Graz, Innsbruck, Linz), Germany (Rostock), and Romania (Timisoara), with two additional locations to be selected based on social and educational challenges, the programme targets areas with high child poverty and limited educational access.

Its multi-dimensional approach combines teaching and learning with strong community engagement and diverse partnerships: schools, Teach for All, sports, cultural and educational institutions. Community connections are central, involving students, volunteers, social workers, teachers, and parents. Hobby Lobby staff act as site managers and community “weavers.”

Each week, around 2,000 young people build hard and soft skills, enhance employability, and prepare for future education. Graduates can join a year-long leadership programme to become community multipliers. The concept has been replicated over ten times in Austria and is expanding to Germany and Romania, with plans for further European growth.

Vienna Hobby Lobby is a non-profit organisation based in Vienna, Austria. Founded in October 2018, the organisation focuses on providing educational opportunities through leisure activities, primarily targeting socioeconomically disadvantaged children and teenagers.

The mission of Vienna Hobby Lobby is to foster social skills and future competencies among young people by offering free after-school courses.

The organisation aims to enhance personal development and improve access to further education and employment opportunities.

The Scaling Hobby Lobby for Educational Skills in Europe programme, sustained through the first edition of the Edu-Fund Platform expands operations across Austria, Germany, and Romania. It is the continuation of Hobby Lobby: Skills acquisition through informal education supported by UniCredit Foundation in 2023 through the Call for Education and successfully implemented in Austria.

The Scaling Hobby Lobby for Educational Skills in Europe programme addresses educational inequality and poverty by offering free, inclusive, community-based after-school courses for disadvantaged children. The goal is to reduce educational poverty, prevent early school leaving, and provide low-threshold access to informal learning opportunities.

Implemented in Austria (Vienna, Mödling, Wr. Neustadt, Salzburg, Graz, Innsbruck, Linz), Germany (Rostock), and Romania (Timisoara), with two additional locations to be selected based on social and educational challenges, the programme targets areas with high child poverty and limited educational access.

Its multi-dimensional approach combines teaching and learning with strong community engagement and diverse partnerships: schools, Teach for All, sports, cultural and educational institutions. Community connections are central, involving students, volunteers, social workers, teachers, and parents. Hobby Lobby staff act as site managers and community “weavers.”

Each week, around 2,000 young people build hard and soft skills, enhance employability, and prepare for future education. Graduates can join a year-long leadership programme to become community multipliers. The concept has been replicated over ten times in Austria and is expanding to Germany and Romania, with plans for further European growth.

Vienna Hobby Lobby: Skill Acquisition through informal Education (2023-2025)

Hobby Lobby was previously awarded a grant through UniCredit Foundation’s “Call for Education” in 2023. The program funded through that grant achieved excellent results. Over two years: 593 courses were delivered (vs. 420 planned), reaching 5,969 participants, providing 115,840 hours of support. A total of 510 volunteers and 199 youth leaders were involved, with 811 training sessions conducted. 94.5% of participants improved their social and leadership skills; 91% increased their self-confidence and well-being. Social networks were strengthened: 72% made new friends, and 82.5% found role models. The project will continue also in pilot locations across Austria, Germany, and Romania.

One student at a Time - Interview to Rosa Bergmann

UniCredit Foundation is launching a new series of video clips to share with you all: ‘One student at a time - stories of educational empowerment’. Each episode tells, through the eyes of its protagonists, the story of a student whose life has changed thanks to the support of the organisations the Foundation supports. Each story is special and precious in its own way – underlining how the Foundation's investment in young people is a process that pays off in the long run.