The organisation aims to enhance personal development and improve access to further education and employment opportunities.
They focus on educational programmes - offering free after-school courses designed to foster social skills and future competencies; personal development - enhancing personal development through leisure activities and educational initiatives; and community engagement - collaborating with local communities and schools to provide impactful educational experiences.
Vienna Hobby Lobby's has been involved in various initiatives to support disadvantaged youth. The organisation's efforts have contributed to the personal and educational growth of many young people in Vienna.
In 2025, UniCredit Foundation renewed its support for Vienna Hobby Lobby by funding the programme Scaling Hobby Lobby for Educational Skills in Europe through the Edu-Fund Platform. This initiative takes a multidimensional approach and aims to expand operations across Austria, Germany, and Romania.